Here's the story of the 1970s Autavia 1163. $200 if you paid full list for it at the time and if you could prove that you bought ten packs of B&W branded cigarettes, you could buy one for $88, and nearly identical to the retail version.
It's possible that Jim Clark really liked the Sherpa Graph for more than one or two reasons. It appears that he had a generous soul, and perhaps he favored the watch in part because it was inexpensive enough to occasionaly give away. He'd just grab another at his convenience.
1970s Heuer Autavia 'Viceroy' Reference 1163V
Why This Watch Matters As a cross promotional product between Heuer and the cigarette brand Viceroy in the early 1970s, this watch showcases another win for the marketing genius, Jack Heuer. The Full Story This Autavia Reference 1163V – referred to as the “Viceroy” – comes from an interesting...
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It's possible that Jim Clark really liked the Sherpa Graph for more than one or two reasons. It appears that he had a generous soul, and perhaps he favored the watch in part because it was inexpensive enough to occasionaly give away. He'd just grab another at his convenience.